The Ford Fiesta has done some growing up. Even though it's based on the older model's platform, all the tech is new, making it quite an expensive supermini. Still of the UK's top 3 best-selling cars, the Fiesta will now start at £12,715.
We think that's quite high, but it also reflects how smaller cars have become too expensive. Just to give you an idea, the MINI One, which is technically a premium car, starts at £14,225. But I fondly remember that when the R56 generation came out about a decade ago, the One cost £11,600.
So a Fiesta is more expensive than a mini was ten years ago. Things get even worse at the top of the range, where we find a new Fiesta Vignale luxury edition costing £19,345. Continuing the MINI analogy, we find that a brand new Cooper S can be yours for less: £19,130.
The Vignale comes with 17-inch wheels, unique exterior body styling, distinctive interior in Black Ruby leather, heated seats and steering wheel, panoramic roof, and reversing camera as standard. But I don't care; I'd just buy a Cooper S.
Making matters worse, nobody ever buys the base Fiesta. With 58% of sales, the Zetas is by far the most popular, and it will set you back £14,215. That offer includes 15-inch alloy wheels, Quickclear heated windscreen and Ford’s SYNC 3 DAB radio with a 6.5-inch touchscreen integrating Emergency Assistance, Apple CarPlay, and Android Auto as standard.
The Titanium is still around, but Ford had added another trim level to rival Volkswagen's Polo Beats. It's the B&O Play series range which starts at £15,165 and said to offer "an elevated audio experience with ten speakers including a boot-mounted subwoofer and a central mid-range speaker on top of the instrument panel, incorporating the B&O PLAY aluminum logo and a unique radiating hole pattern."
As options or by default, the new Fiesta offers 15 driver-assist technologies – the same as the large Ford Edge SUV. This includes Pre-Collision Assist with Pedestrian Detection and Ford’s Active Park Assist with Perpendicular Parking which deals with both bay and parallel situations.
So a Fiesta is more expensive than a mini was ten years ago. Things get even worse at the top of the range, where we find a new Fiesta Vignale luxury edition costing £19,345. Continuing the MINI analogy, we find that a brand new Cooper S can be yours for less: £19,130.
The Vignale comes with 17-inch wheels, unique exterior body styling, distinctive interior in Black Ruby leather, heated seats and steering wheel, panoramic roof, and reversing camera as standard. But I don't care; I'd just buy a Cooper S.
Making matters worse, nobody ever buys the base Fiesta. With 58% of sales, the Zetas is by far the most popular, and it will set you back £14,215. That offer includes 15-inch alloy wheels, Quickclear heated windscreen and Ford’s SYNC 3 DAB radio with a 6.5-inch touchscreen integrating Emergency Assistance, Apple CarPlay, and Android Auto as standard.
The Titanium is still around, but Ford had added another trim level to rival Volkswagen's Polo Beats. It's the B&O Play series range which starts at £15,165 and said to offer "an elevated audio experience with ten speakers including a boot-mounted subwoofer and a central mid-range speaker on top of the instrument panel, incorporating the B&O PLAY aluminum logo and a unique radiating hole pattern."
As options or by default, the new Fiesta offers 15 driver-assist technologies – the same as the large Ford Edge SUV. This includes Pre-Collision Assist with Pedestrian Detection and Ford’s Active Park Assist with Perpendicular Parking which deals with both bay and parallel situations.