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2016 Mazda MX-5 Miata Pricing Announced via Valentine's Day Perfume Hoax – Photo Gallery

Mazda N.D. Perfume Hoax 89 photos
Photo: RealMazdaParts.com
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It's not even April Fools' day and Mazda is already playing tricks with our minds. In this regard, the Japanese manufacturer released information about an upcoming perfume, a release which is full of Easter Eggs regarding the 2016 Mazda MX-5 Miata ND.
Dubbed "N.D. Perfume," what the photo above shows us isn't relevant, but the intel is. ND is the codename of the fourth-gen MX-5, which is "intended to be worn by drivers seeking exhilaration," and it's "lighter and more refined than rival fragrances, not to mention more affordable," direct references to a driver's car that weighs roughly a ton (2,204 pounds).

By more affordable, we're told that the "N.D. Perfume" will be available in the US this summer at a price that starts from $24,970, "which is a veritable bargain considering each bottle of perfume will include a free 2016 Mazda MX-5." Now that's one funny Easter Egg and good news considering that the slow-selling 2015 model year Scion FR-S starts from $25,470.

“N.D. isn’t about raw power or getting attention,” explains Mr. Bob Cockerham, the man that developed the custom fragrance. “It’s kind of like the fragrance 987, except it’s more challenging to wear competently, and it doesn’t make you seem like you’re that lonely person trying really hard to impress everyone at the local 24 hour gym.” Curious about the 987? That's Mazda poking the second generation Porsche Boxster.

We're not so sure about the "N.D. fragrance" being constructed with "revolutionary SMELLACTIV technology," but we're pretty sure about the following line: "N.D. features 155 unique scents packed into a perfectly balanced 2.0L bottle." Many were expecting more ponies from the 2-liter SkyActiv naturally aspirated engine, but 155 HP and 148 lb-ft (200 Nm) isn't exactly underpowered. Are you excited or what?
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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