Before showing the 2016 Optima at the New York Auto Show, Kia previewed its design with a concept called the Sportspace. It was presented in bright red paint on the floor of the Geneva Motor Show in March and we don't think there was a single person who didn't like it.
In a recent interview, Orth Hendricks, Kia Motors America product planning VP told AutoGuide that the company “looked at it. It’s a beautiful car, and obviously it’s a big deal in Europe mainly because they love estates over there.”
Apparently, there isn't enough demand to make it worth their while, so they simply aren't going to bother making one. But this could just be a case of the feet not knowing what the head is thinking. After all, why would Kia go to all the trouble to make a near-production concept that it's never going to build?
They could just be baiting us into writing about a car they're not going to make only to find out what the consumer response would be.
Reverse-engineering the Optima into a wagon could help the brand hugely. Kia doesn't have a separate mid-size sedan for Europe and the USA like Hyundai does, so there's no sister car to the i40 Touring. It's a shame, since we've been told by some European VW dealers that the Passat Variant is their biggest seller of 2015.