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2016 Detroit Auto Show Reaches 13-Year Attendance High

The 2016 Detroit Auto Show was visited by no less than 815,575 people this year, marking the highest attendance in the last 13 years.
Cobo Hall in Detroit, home of NAIAS 1 photo
The organizers of the event are pleased to announce this increased number of visitors that bought tickets to the first significant automotive event of the year. Last year, 803,451 people visited the NAIAS event.

However, in 2009, along with the financial difficulties that hit the US and the auto industry, the Detroit Auto Show’s participation dropped to 650,517 visitors with paid tickets.

The overall attendance record of this event was attained in 2003, when 838,066 people bought tickets to the Detroit Auto Show. This year, the show reached 5,068 media visitors from 60 countries for the dedicated media preview, along with a record 39,788 visitors from the automotive industry.

NAIAS organizers say that the industry visitors came from 2,000 companies and 25 countries.

According to Automotive News, the annual black-tie Charity Preview of the Detroit Auto Show drew 13,075 attendees and raised $5.2 million. The black-tie event raised capital that will be distributed to eight Southeast Michigan children’s charities.

The Detroit Auto Show has been held at the Cobo Hall since 1965, but the automotive event took its current name in 1989. This year’s edition had over 60 exhibitors. The NAIAS traces its roots back to December 1907, when the inaugural Detroit Auto Show was held with only 17 exhibitors.

Things have gone a long way since 1907, as automakers and suppliers spent over $200 million to redesign their displays for the 2016 event. President Barack Obama also visited the auto show this year, becoming the third US leader to visit the NAIAS.

Since 2016 just began, the American audience still has a lot of automotive events in front of them, such as the New York Auto Show, the Chicago Auto Show, the Los Angeles Auto Show, Las Vegas’ SEMA, and many more.

We’ll be sure to keep you posted on updates from every major auto events as they take place.


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