Tilt-shift photography is awesome. Sure, you can make a scale model of anything, but why bother when a $200 camera lens can turn all your landscapes into dioramas. Audi seems to like the technology as we since it's used it for he latest commercial called TT: Reality? Check.
Making its debut the weekend of September 19, the commercial features a young boy plays with a toy-sized Audi TT and a model helicopter as he begins to dream. The commercial also draws you into the fantasy and pretty soon the Audi TT is seen stunt-driving in the imaginary world.
The ad is short, so you might not be able to figure out that the imagery being conjured are those of the Audi brand’s rich racing and motorsports heritage.
While we were all busy with the Frankfurt Motor Show, the 30-second spot aired during the Sunday football games on network television. Now is a really bad time to show our love for Audi cars, especially ones that are small and cost $40,000. However, the TT is pretty neat.
The all-new TT is a third-generation car that made its way into US showrooms via the 2014 Los Angeles Auto Show. Both coupe and roadster models arrive as 2016 Model Year Audis.
“The original Audi TT set a new standard for automotive design with its quintessentially clean Bauhaus lines,” said Scott Keogh, President, Audi of America. “The all-new TT combines incredible technology, performance and design that epitomizes our brand and sets a new standard all its own.”
The Audi TT Coupe and Roadster both feature a 2.0L TFSI engine with 220 hp and 258 lb-ft of torque, which is predictable. All models will comes with standard quattro all-wheel drive and a six-speed dual clutch S tronic. The best thing of all is that it doesn't come with a TDI, so the Eco-mentalists won't be angry.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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