2016 Audi A4's virtual cockpit Commercial Is Like a Scene from Iron Man

Just as we suspected, the Audi A4 is as interesting for the brand loyalists as it is boring for everybody else. After the Germans dazzled the net with their Matrix LED headlights and frugal new engines, it's time for the virtual cockpit system to shine once more.
2016 Audi A4's virtual cockpit Commercial Resembles a Scene from Iron Man 1 photo
Photo: screenshot from Youtube
The A4 is hardly the first Audi to be fitted with an all-digital dashboard, but it is the most important since it is a best seller in many markets. The system made its debut with the innovative little TT coupe and can also be configured on the Q7 or R8.

The technology itself hasn't changed. Linked to the MMI infotainment system, the virtual cockpit can show navigation and other crucial bits of information right in front of the driver.

The 21st century equivalent of the speedometer features a 12.3-inch LCD screen that displays at a 1,440 x 540 resolution. Using an NVIDIA Tegra chip, the cockpit provides a smooth 60 fps visual experience.

Considering the A4 is the most important model sold by Audi in Germany, we're not surprised they threw everything they had at the marketing campaign. It shows how the average driver gets the same view as Tony Stark's Iron Man helmet.

He keeps an eye on everything, without being distracted from the essential road experience. Because the optional Audi virtual cockpit everything comes together, like in a diluted sci-fi movie. The good thing is that you're not stuck with one dash until you sell the car. The
Audi virtual cockpit has flexibility - it adapts to the driver's wishes via the multifunction steering wheel and can display a wide variety of information. The spectrum ranges from graphics of assistance systems to images sent by rear view camera.

The driver has the choice between the Classic View and the Infotainment mode. In the classical mode, round instruments dominate the display, so the speedometer and tachometer appear normal. The infotainment features are displayed smaller and more discreet in the middle. In Infotainment mode, however, additional functions such as the navigation system or the telephone function take up more space.

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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