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2015 Toyota Camry Will Come in Two Extra Grades

Everyone says the Toyota Camry is a car for old people. That was the truth until 2011, when the automaker launched the sporty Camry SE grade to attract younger buyers. Did that work?
2015 Toyota Camry 1 photo
Photo: Toyota/edited by autoevolution
Well, the automaker claims that the median Camry nameplate buyer is now 12 years younger than its competitors in the segment and the SE makes for 45 percent of total Camry sales.

This means that the strategy clearly wasn't in vain and it will continue to work because the 2015 Camry will be offered with an even sportier XSE grade, building up on the success of its predecessor.

The Camry XE and XSE are coming with the sportier meshed front grille and fascia treatment, while the XSE ups the ante with unique 18-inch rims, sporty tuned shock absorbers, firmer bushings, higher rate coil springs and special EPS tuning, promising to be the sportier version so far.

Even better, the Camry SE can now be had with a hybrid powertrain and a unique dynamic suspension tuning so you can still be ecological while enjoying a bit of sportiness. This is done by adding a stabilizer bad up front, enhanced absorber valve structure and control arm bushing components to offer an improved ride quality and sharper steering.

Engine choice will be the same: 2.5-liter four-cylinder or 3.5-liter V6 gasoline engines mated to 6-speed automatic transmissions, or a 2.5-liter Atkinson cycle engine bolted to the Hybrid Synergy Drive eCVT.

All models come standard with the STAR Safety System to which safety driver aids like Lane Departure Alert, Adaptive Cruise Control, Pre-Collision System with Auto High Beams, and Blind Spot Monitor with Rear Cross Traffic Alert can be added.

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