As you might have heard, Mercedes has just released a facelift for the B-Class compact tourer. And when we say facelift, we mean some minor cosmetic tweaks and changes to the equipment levels.
Regardless of what we think of MPV buyers, Stuttgart sells a lot of these glorified hatchbacks, especially in Germany. Curious how? Just check out the marketing campaign for the 2015 model, which centers around the idea that this car is ideal for an adventurous young family who want premium quality small cars.
"The campaign homes in on what our new B-Class stands for: the ideal fusion of functionality, comfort, safety and sustainability. And all this with a high degree of sportiness and driving dynamics," notes Dr Jens Thiemer, Head of Marketing Communication at Mercedes-Benz Passenger Cars.
The TV spot features German actor Matthias Schweighöfer and a the latest song from OneRepublic called "I lived". It shows a point that comes along at least once in every couple's life cycle, where they realize they've had enough fun already and ask themselves "why don't we have a kind?".
"For me as a father, the B-Class is simply ideal. It's roomy, practical and above all safe. But at the same time it's powerful, sporty, chic – and doesn't leave you looking 'old' and 'staid', like a typical family car," says Schweighöfer.
Looking at the spacious back seat of the B-Class, the blond actor looks at his girlfriend, played by model Sara Emilia Bernat, and asks that question. She thinks back to all the crazy stunts he's pulled over the years and finally replies: "I already have one."
"At the end of 2011 the B-Class successfully heralded in the new age of the compact classes at Mercedes-Benz, since then it has achieved sales of over 380,000. Today, three years later, a new-look B-Class hits the stage in top shape and is also available as an Electric Drive version for local emission-free driving. As such, the new B-Class offers everything that makes a car particularly valuable for young, active people and families. Put simply, it stands for 'The best of what's coming up'‘," adds Thiemer, the Mercedes official.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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