What happens when you combine the all-new 2015 Ford Mustang with everything that's wrong about the '80s and modern day pop singers? You get a happy-go-lucky music video with little to no artistic or marketing credibility whatsoever.
The two and a half minutes long video starts with two dudes and two girls dressed in work-out clothes, driving off in their brand spanking new Mustangs. The two groups eventually meet in the middle of a town's crossroad.
Surprisingly, no less than five guys get out of the first Mustang: the two aforementioned, another two seated in the rear and one popping out the vehicle's boot. 10 points to the video director for continuity… not. As for the girls' car, two becomes five and it also appears that the new 'Stang has just enough space in the back to squeeze three average sized women in there. Now that's quality consumer advice from the director.
Next, the guys and the girls take part in a horrid '80s dance battle. In the middle of street. While some cheerful people mysteriously appear from nowhere. We wonder why Ford, the director of the video and the author of the song went with an '80s theme here. The 2015 Mustang bears nothing reminiscent of that era. In fact, all the Mustangs from the '80s were horrible. Even Ford agrees… sort of.
After the dance-off between the boys and the girls finally finishes, the video ends with footage of a lone Mustang driving on a trafficless B-road. Much continuity. Very amaze. Wow. We don't know about you, but everything about this feels amateurish and not very well thought out. More importantly, it totally counters the all American masculine persona of the Ford Mustang.
On an ending note, we are confused and a little disturbed by it all. Can someone explain how '80s dance moves and clothing will sell the 2015 Mustang?
Surprisingly, no less than five guys get out of the first Mustang: the two aforementioned, another two seated in the rear and one popping out the vehicle's boot. 10 points to the video director for continuity… not. As for the girls' car, two becomes five and it also appears that the new 'Stang has just enough space in the back to squeeze three average sized women in there. Now that's quality consumer advice from the director.
Next, the guys and the girls take part in a horrid '80s dance battle. In the middle of street. While some cheerful people mysteriously appear from nowhere. We wonder why Ford, the director of the video and the author of the song went with an '80s theme here. The 2015 Mustang bears nothing reminiscent of that era. In fact, all the Mustangs from the '80s were horrible. Even Ford agrees… sort of.
After the dance-off between the boys and the girls finally finishes, the video ends with footage of a lone Mustang driving on a trafficless B-road. Much continuity. Very amaze. Wow. We don't know about you, but everything about this feels amateurish and not very well thought out. More importantly, it totally counters the all American masculine persona of the Ford Mustang.
On an ending note, we are confused and a little disturbed by it all. Can someone explain how '80s dance moves and clothing will sell the 2015 Mustang?