Photo: S. Baldauf / R. Kah
After showcasing the 2015 DS5, Citroen’s newly founded standalone brand debuted the DS3 Cabriolet and DS4. Furthermore, the DS Automobiles brand now has a punchline - Spirit of Avant-Garde, because rebranding a Citroen magically makes it more special, LOL!
From 1955 to 1975, Citroen made the marvelous DS, which stands for Deyesse - the French word for goddess. Now why would Citroen choose the nameplate to found an all-new, more upmarket brand? Three words: because brand snobbery, that’s why!
Let’s move on with the important stuff, shall we?
Ladies and gentlemen, the Citroen DS3 is dead, long live the DS3! In Cabrio format, the perky urban dweller is even more enticing than its more rigid hardtop sibling. On the outside, the main visual difference comes in the form of new headlights, combining LEDs, Xenon bulbs and sequential indicators. The headlight clusters resemble tiny diamonds, don’t they?
Then again, why does the 2015 DS3 feature the Citroen double chevron logo up front if it wants to be the product of a standalone brand? The 2015 DS5 doesn't feature the double chevron, so where is the consistency of this rebranding, man? If that’s not enough to raise an eyebrow, then get this: the 2015 DS4 is more or less the same car as ever, double chevron logo included. The only changes come in the form of extra safety features and new or revised engine options.
Sacré bleu, what a disappointment!
Let’s move on with the important stuff, shall we?
Ladies and gentlemen, the Citroen DS3 is dead, long live the DS3! In Cabrio format, the perky urban dweller is even more enticing than its more rigid hardtop sibling. On the outside, the main visual difference comes in the form of new headlights, combining LEDs, Xenon bulbs and sequential indicators. The headlight clusters resemble tiny diamonds, don’t they?
The DS3 also gets LED-accented DRLs incorporated in the air intakes and 3D-effect LED tail lamps
In terms of powertrain options, all engines comply to the Euro6 standard, with the range adding two new oil burners: the BlueHDi 120 and BlueHDi 100. If you want the most potent mill out there, then go for the Racing turbo petrol-powered model, which gets a Cooper S-bashing 207 bhp. The 2015 DS3 looks rad with that white-and-blue body coupled to the blue retractable roof, innit?Then again, why does the 2015 DS3 feature the Citroen double chevron logo up front if it wants to be the product of a standalone brand? The 2015 DS5 doesn't feature the double chevron, so where is the consistency of this rebranding, man? If that’s not enough to raise an eyebrow, then get this: the 2015 DS4 is more or less the same car as ever, double chevron logo included. The only changes come in the form of extra safety features and new or revised engine options.
Sacré bleu, what a disappointment!
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