2015 Dodge Charger Fleet Dressed as Star Wars Stormtroopers for Uber, a Hot Wheels Treat

2015 Dodge Charger Fleet Dressed as Star Wars Stormtroopers for Uber 3 photos
Photo: Hot Wheels
Hot Wheels Star Wars: The Force Awakens diecast car2015 Dodge Chargers dressed as dressed as First Order Stormtroopers
The image above might look like a sci-fi was scene, but don’t worry, there’s no Stormtrooper conflict involved. Instead, we are talking about free Uber rides with a Star Wars theme.
Starting last Friday, the official Star Wars: The Force Awakens toys hit the market, being released by Hot Wheels. The day wasn’t selected randomly, as September 4th was “Force Friday”.

In order to mark this special occasion, Hot Wheels joined forces with Uber to give New York customers a memorable experience.

It all started with the fleet of 2015 Dodge Chargers you see above, which were dressed as First Order Stormtroopers. The sedans took over Manhattan, doing their thing between 9 AM and 5 PM.

The best part of the experience was brought by a Hot Wheels scale model

As we mentioned above, this project was intended to be a memorable one. And to make sure it reaches its goal, the free Uber rides were accompanied by little gifts - each customer received an official Hot Wheels Star Wars: The Force Awakens diecast cars. We are talking about 1:64 scale models.

The worst part (yes, there is one)

This was a limited experienced, so while a few lucky Uber users got to enjoy it, most of us can only imagine showing up at out destination in one of these imposing Dodges.

We have to admit - their Black and White livery, along with the tinted windows and white windscreen decoration element make them a pretty convincing proposal. Sure, those Hot Wheels stickers do tell one that this isn’t some sort of Star Wars apocalypse, but a marketing exercise and yet we applaud the initiative.

This kind of project keeps the Uber experience alive. Moreover, any excuse to bring out such a visual mayhem to the streets of New York is good.
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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