2015 Audi A7 Takes on Dubai's Sand Dunes with Stunning Results

The A7 is Audi's second largest regular car and quite a young model. Barely past the halfway point in the life of the first generation, it already has a reputation for refinement and quality.
2015 Audi A7 Takes on Dubai's Sand Dunes with Stunning Results 1 photo
Photo: screenshot from Youtube
All that has absolutely nothing to do with the next video, which shows a bit of calculated hooliganism performed with a new A7 Sportback on the sand dunes of Dubai. They are a prime location for photo and video shoots. Some companies like Land Rover and Porsche even use the to test their upcoming SUVs.

But the A7 is not an SUV, it's a four-door coupe. This is an awesome way to destroy a car and promote it all at the same time. Dubai doesn't seem like the "land of quattro", but with the winter games over, Audi needs a new marketing direction to push its AWD system.

Launched last year, the A7 facelift model brings with it some minor cosmetic changes and standard LED headlights. The 3-liter turbodiesel engine is all-new and is available with various outputs, ranging from 218 to 320 hp. A new 7-speed twin-clutch gearbox has also been introduced, and it replaces the CVT on front-wheel drive models.

Currently, Audi is busy with the global launch of its all-new Q7 SUV and organized trips through the Namibian Desert. We just think that Dubai would have been a far better destination since you can have fun and then go shopping or visit the Burj Khalifa on the same day.

Earlier this month, Audi sales chief Luca de Meo announced the company is experiencing a "successful start to the year with the strongest first quarter of all time." Sales are up 6.1 percent to over 438,000 units since January, while the all-new A4 and Q5 are just two cars we can look forward to seeing.

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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