Photo: Toyota
Toyota is having an apple pie moment today. Even though the badge on the front is Japanese, there's plenty of American pride built into the Tundra pickup, which has received a significant update for the 2014 model year.
Skipping past the Star-Spangled Banner moment, is this large pickup really that important? Well, in a word, YES. This radical new look gives the Tundra the grille and go-power to finally take on Ford mightily F-150.
The 2014 Tundra was revealed today at the Chicago Auto Show. As is now the trend in the pickup industry, adding chrome is crucial, as is a wider grille. For 2014, the Tacoma also has a better, slimmer lower bumper design, which has a distinct touch of F-150 to it.
Under the bonnet, the 2014 Tundra gets the same choice of 278hp 4-liter V6, 310 hp 4.6-liter V8 and 381hp 5.7-liter V8. The base engine has a five-speed auto, while the other two are offered with six-speed units. Prices have yet to be announced, but you can expect 1 or 2% increase to be applied.
"Toyota prides itself on listening to its customers and the development of the 2014 American-born Tundra is a perfect example," said Bill Fay, group vice president and general manager, Toyota Division.
"Tundra’s new exterior design and all-new interior were inspired by customer feedback requesting a more chiseled exterior and refined interior with improved driver ergonomics, and easy-to-use technology, giving customers more of what they want instead, in addition to what they need," he continued.
The 2014 Tundra was revealed today at the Chicago Auto Show. As is now the trend in the pickup industry, adding chrome is crucial, as is a wider grille. For 2014, the Tacoma also has a better, slimmer lower bumper design, which has a distinct touch of F-150 to it.
Under the bonnet, the 2014 Tundra gets the same choice of 278hp 4-liter V6, 310 hp 4.6-liter V8 and 381hp 5.7-liter V8. The base engine has a five-speed auto, while the other two are offered with six-speed units. Prices have yet to be announced, but you can expect 1 or 2% increase to be applied.
"Toyota prides itself on listening to its customers and the development of the 2014 American-born Tundra is a perfect example," said Bill Fay, group vice president and general manager, Toyota Division.
"Tundra’s new exterior design and all-new interior were inspired by customer feedback requesting a more chiseled exterior and refined interior with improved driver ergonomics, and easy-to-use technology, giving customers more of what they want instead, in addition to what they need," he continued.
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