"This was a new vehicle for a new era. We had to be careful not to dilute the Range Rover DNA, which is such a huge asset. We had to understand the audience’s needs and make the car more desirable. The words we use for this product are ‘dramatic’, ‘grounded’, ‘athletic’ and ‘powerful’. Every line and feature had to be there for a reason.
We believe Range Rover Sport buyers are a bit younger and more receptive to change than buyers of the flagship. They’re happy to move on, so we’ve tried to make that possible. Besides, there were flaws in the old one that were needed correcting.
The corners aren’t so block-like now. That’s a step forward. And the rear wheels are in the right place. They were wrong before, and the rear overhang drew attention to it. Getting the proportions right makes a big difference," McGovern told Autocar at the New York Auto Show.
Pricing for the 2014 Range Rover Sport starts at $63,495 including delivery fee.