The new Lexus IS was clearly made for people who want to stand out from the crowd and this statement is enforced in the recently revealed commercials.
Let’s be honest, no other compact sedan looks as cool and flamboyant as the 2014 Lexus IS. It has a perfectly balanced overall shape, gifted with the right amount of sharp angles and swooping lines, thanks to the astonishing Lexus LF-CC concept which inspired it.
The ad's message is quite simple: “you can choose to blend in, or you can choose to blend out”. In translation, why choose a boring and insipid sedan (like the new BMW 3 Series which looks like a Kia Cadenza), when you can be the black sheep and express yourself with the radical designed Lexus IS.
But enough with the blabber and see what it’s all about in the two clips bellow.
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