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2014 IS Model Launched With Big Party by Lexus of North Hills

Following the huge and posh launching party of the 2014 Lexus IS in Japan, other dealerships are trying to attract people to the new model by throwing similar parties.
2014 Lexus IS 1 photo
Photo: Lexus via Instagram
Lexus wants to attract younger buyers towards the brand, reason seen in their latest product - the IS model, which gained sporty cool looks and upgraded performance, rated above the BMW 335i, its main competitor in the class.

“Our challenge has been that the average age of the Lexus buyer is 55,”said Lexus of North Hills General Manager Mullen. “We need to get younger people into the brand early and have them migrate through the product line. We’re confident the IS 350 will do so.”

Based on this idea, Lexus of North Hills in Pittsburgh launched the new IS model with a that also included catered food and music. It may have not been as flamboyant as the one in Japan but still, a nice idea to attract attention towards the superb sporty sedan.

Story via wpxi.com
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