Photo: Holden
Holden Special Vehicles (HSV) has announced that its new VF Commodore-based high performance sedan, which is scheduled to be revealed next month, will hit the market with a new series name.
Speaking to Car Advice, HSV’s director of sales and marketing, Tim Jackson, said that Australia’s fastest saloon will be called Gen-F to avoid naming rights clash with Ford’s “F Series” moniker.
“It was obvious, from the beginning, that we were going to have to adjust our [naming] approach because F Series or F1 wasn’t going to work. We had three basic objectives. Firstly, we needed to ensure we referenced our vehicle’s relationship with Holden’s VF. Secondly, we have a new-generation vehicle so we wanted to use language that people would find easily relateble. And finally, we wanted it to be simple,” said Jackson.
The previous HSV, which was based on the Holden VE Commodore, was sold as the E Series.
While no official details have been revealed, it’s believed that the Gen-F sports sedan will be powered by the same 575 HP 6.2-liter V8 engine found in the Chevrolet Camaro ZL1 and Cadillac CTS-V. The next-generation HSV Commodore will be unveiled on May 15 and will go on sale in June.
“It was obvious, from the beginning, that we were going to have to adjust our [naming] approach because F Series or F1 wasn’t going to work. We had three basic objectives. Firstly, we needed to ensure we referenced our vehicle’s relationship with Holden’s VF. Secondly, we have a new-generation vehicle so we wanted to use language that people would find easily relateble. And finally, we wanted it to be simple,” said Jackson.
The previous HSV, which was based on the Holden VE Commodore, was sold as the E Series.
While no official details have been revealed, it’s believed that the Gen-F sports sedan will be powered by the same 575 HP 6.2-liter V8 engine found in the Chevrolet Camaro ZL1 and Cadillac CTS-V. The next-generation HSV Commodore will be unveiled on May 15 and will go on sale in June.
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