2014 Dodge Charger Commercials Clarify What HEMI Power is All About

With the redesigned 2015 Dodge Charger slated to hit U.S. showrooms in the first quarter of next year, the American manufacturer has a few 2014 model year Chargers in inventory that need to be sold as quickly as possible. Thus, Dodge came up with two new commercials full of octane-rich wittiness.
2014 Dodge Charger R/T Blacktop 1 photo
Photo: screenshot from Youtube
Although the video bit is the same for both ads, the message is slightly different. Titled "Money" and "Abandoned," the underlying theme of these 2014 Dodge Charger commercials boils down to horsepower. Specifically, horsepower produced by HEMI branded V8 powerplants. The outgoing Charger sedan can be kitted out with a couple of those: the R/T's 5.7-liter mill producing 370 horsepower and 395 lb-ft of torque and the SRT8's 6.4-liter big kahuna that delivers 470 horsepower and 470 lb-ft of tire-shredding torque.

Dodge marketing people came up with two effective two-liners for the commercials you can check out by scrolling below. The first tells us that "For all the horsepower abandoned by hybrids and electric vehicles, we found a loving home." And that home is the 370 horsepower R/T Blacktop model featured. The second one drops an insightful take on the material world: "Horsepower is like money - it won't make you happy." But as soon as that HEMI-powered sedan fires up to life, the narrator changes his mind: "Wait, no. Yes it will."

We can't blame the guy for that. The Charger is a magnificent all-American beast that can scare the hell out of your passenger friends if you give it the beans and let that glorious HEMI V8 sing its burbly song. Although the Motley Crue song used for the background music has a line that goes like "top fuel funny car's a drug for me," we think that Pink Floyd's Money has much more fitting lyrics, namely "money it's a gas, grab that cash with both hands and make a stash, new car, caviar, four star daydream." Yup, that's more like it.

On a side note, our spy photographers captured an almost production-spec prototype of the 2015 Dodge Charger SRT Hellcat, which will presumably produce around 650 ponies from its 6.2-liter supercharged HEMI V8.

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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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