Chevrolet has finally released its first "Find New Roads" slogan commercial, one which also marked the inaugural appearance of the new generation Corvette in an add.
Aired in on prime time last night, during the Grammy Awards on CBS, the spot is 90 seconds long and features several vehicles from Chevrolet's new lineup. The video starts and ends with the Volt, and its obvious green message, and a girl who uses a computer tablet to start the ad and browse through the whole presentation.
Following the Volt, the small Spark is showcased as a fashion accessory with car color matching-dressed lady drivers. while the Sonic's presentation is quite spectacular, though unrealistic, the vehicle doing skateboard-like stunts through an industrial facility, and ending the scene with a vertical jump over a warehouse.
We aren't able to see if the Sonic made it into a safe landing, as the image switches immediately to a sharp dressed man that leaves his home in the new Chevrolet Impala with his neighbors staring in compete awe. Finally, the 2014 Corvette comes in being driven very fast through the city streets during the night as it's trying to elude what appeared to be a high tech flying stingray. The Corvette's run ends abruptly when the car enters a tunnel and the video return to the Volt finale.
The commercial also comes with a description that speaks for itself: "Introducing the new Chevrolet. With the best lineup of vehicles ever, we believe ingenuity can do the impossible. So why just go from A to B when imagination can take you everywhere?".
Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer. Full profile
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