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2014 Chevrolet Silverado to Gain More Special Models

General Motors is looking to develop more special models for the 2014 Chevrolet Silverado in order to compete with Ford’s best-selling F-150 pickup truck.
2014 Chevrolet Silverado High Country 1 photo
Photo: Chevrolet
According to Edmunds, GM is eyeing Ford’s co-branding and high-performance models strategy, which includes vehicles such as the F-150 Harley-Davidson edition and the F-150 SVT Raptor.

"Ford does a lot with co-branding," said Chris Hilts, manager of creative design for GM's full-size pickup truck interiors. "I can't comment on anything going forward, but I will say our leadership is very aware of not only the Harley-Davidson pickup, but also the Raptor. There are a lot of halo vehicles at Ford. They do sell well and they do set a tone for the vehicle. We definitely are looking into that."

Currently, Chevrolet offers a rival vehicle only to Ford’s range-topping F-150 King Ranch. Dubbed Silverado High Country, the new special model, which is placed above the LTZ trim, will go on sale this summer.

Story via Edmunds
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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