Priced from $75,000, the 2014 Cadillac ELR is more expensive than a Tesla Model S. Does it matter? Of course it does, the Model S is a proven and successful EV, while the ELR is a rebodied Chevrolet Volt.
Sure, the ELR comes with more luxury than Musk's sedan, but we all know that's not what cars are always about. But Cadillac doesn't care about that too much and uses its latest ELR commercial to make fun of other countries where people "work, stroll home, stop by the cafe" and take the entire month of August off.
The ad asks why Americans work so hard, mentions Bill Gates, the Wright Brothers, Les Paul, and the moon landing, and then it provides the following answer: "You work hard, you create your own luck and just gotta believe that anything is possible. And all the stuff? That's the upside to only taking two weeks off in August". How's that for subtle, eh?
You know what, it's worse than the BBQ commercial for the 2014 Silverado High Country.
Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer. Full profile
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