The E-Class was always one of Mercedes' most impressive cars, a veritable gem for the mid-size executive segment. However, the current generation was always dragged down by its angular shape and its over-designed headlights.
For 2013, the E-Class received a facelift that did away with all those flaws, creating an automobile thats just as impressive to look at as it is to sit in. It even has the power to impress the youth.
The character portrayed in this commercial is your typical youngster of today, an underachiever who's never motivated to get going and do something with his life. However, after his retro bike breaks down, he gets a life-changing ride in the E-Class facelift.
He forgets all about taking a year off and makes the decision to take a job in his father's firm and work towards owning his own E-Class.
For all its simplicity, this is a wonderful car commercial about passion and ambition. It doesn't force its point and makes no absurd claims about performance or technology.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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