Looking like a superhero that’s stronger than steel, the brand new Lexus GS has broken out of the box... literally for its ‘big game’ commercial debut. And for whatever reason, the action takes place in orbit or on the surface of the moon, because the box pieces that the GS has broken just float around.
“The all-new Lexus GS is showcased in this ad because it’s the first model to feature the new look of Lexus and it’s also the first of nine new or updated models we’ll launch this year,” said Brian Smith, Lexus vice president of marketing. “This spot looks very different than anything Lexus has done before and demonstrates to the 50-million-strong Super Bowl audience that 2012 will be a breakthrough year for Lexus.”
Interestingly enough, at the end of the commercial, the GS stands behind four metal boxes, which probably means Lexus has four significantly refreshed or brand new cars coming.
Interestingly enough, at the end of the commercial, the GS stands behind four metal boxes, which probably means Lexus has four significantly refreshed or brand new cars coming.
Google News