autoevolution
 

2013 Ford Fusion Commercial TV: New Direction / Going Backward

Ford is taking names, dealing punches and calling out the competition. "Hyundai, Toyota, Acura, Volkswagen come at me, i'll take you all on," is what they seem to be saying.
In their latest advert for the 2013 Fusion, they say the competition is really going backward with their mid-size saloons. They've even bothered to take the the badges of the Fusion's rivals to ensure people know what not to buy.

In a silver and base color blue world of boring sedans, the Ford presents itself as a glimmer of hope, a white night equipped with in the Titanium grade to deliver you from your boredom. Even best selling models renowned for their quality are overtaken as if standing still.

Editor's note: This kind of advertising will get you in trouble, but no doing it means you're a boring recluse of an automaker.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories