Dodge has released a new commercial for the 2013 Dart as part of the “New Rules” ad campaign. This 30-second feature is title “How to Make the Most Hi-Tech Car” and bombards you with information about... how they made a high-tech car.
But is the 2013 Dodge Dart, built on an old Alfa Romeo platform and powered by a Fiat engine, really that new. Well, part of it is, the TFT display in between the instruments and the massive touchscreen are the main selling points for the interior.
After making the “groundbreaking” Dart, Dodge built a time machine and got a man from the future to build them a futuristic dashboard display like nothing we’ve ever seen. Future-guy does his job well, and even adds flowers to reward economical driving.
The commercial is punch and energetic, but we’re not sold on the car. Also... flowers. Seriously, Dodge? You guys used to make the Viper!