If you want a weird car commercial and you want it done right, you just have to look at the French. We recently stumbled upon this ad for the new Citroen C3 which centers around the love between two dogs and how the supermini’s fuel efficiency puts an end to it. Why? Because Citroen, that’s why!
As you’re probably well aware, the C3 facelift we’re describing as “new” was the most important product shown by the French carmaker t the Geneva Motor Show. That’s not because it’s advanced, but because it’s a volume car.
Cosmetic changes include a redesigned front bumper that’s inspired by the bigger C4. It also gets LED daytime running lights, extra chrome new wheels. The changes are small, but Citroen also offered a new engine.
There’s the 1.0-liter 70 PS three-cylinder and the bigger 84 PS 1.2-liter. Yes, those are borrowed from the Peugeot 208, which is one of the best selling cars in its segment, so no coincidence there.
The idea of the commercial is that with the 1-liter engine, you’d get 200 km of extra range, which coincidently makes the boy dog very sad. Heartless people, these French!
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
Would you like AUTOEVOLUTION to send you notifications?
Google News