Acura’s new slogan is that life should be equal parts responsibility and fun. That’s why the ILX needs to be a good clean sedan during the day and an enjoyable but responsible non-drunk drive during the night.
To better get the message across, two commercials were released. Called ‘Airport’ and ‘Office’, these are filmed in identical split screens where the Acura driver goes through equal parts of fun and responsibility.
The main focus of the car is placed on the luxury on offer, on the standard push-button start feature and exciting design. The ILX is also featured with a manual gearbox, even though very few people go for that option, and that’s because Acura wanted to convey the sporty attitude of the car.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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