2012 Volkswagen Beetle Production Kicks Off in Mexico

The latest Beetle celebrated its world premiere in April this year and is scheduled to arrive at dealer showrooms in Germany from this fall. Expected to become a sales hit, the new volkswagen Beetle entered production this past weekend in Puebla, Mexico, the German automaker announced.

The Puebla plant is the largest automobile factory in Mexico and one of the Volkswagen Group’s biggest vehicle manufacturing plants. It supplies North and South America as well as Europe with the new Jetta volume model.

The Beetle and Golf Variant are built exclusively by Volkswagen de Mexico for world markets. In 2010, the factory produced some 435,000 vehicles. Puebla also manufactures engines for the American continent and with its workforce of over 15,000 is one of Mexican industry’s largest employers.

“The Beetle is a strong symbol of our brand. It combines the emotional heritage of the original Beetle with the future of Volkswagen,” Hubert Waltl said in Puebla. “At the same time, the new Beetle and the engine plant we are building in Silao represent the great confidence we place in Mexico as a manufacturing location. As one of the main manufacturers of compact class vehicles, Volkswagen de México is a key building block in our growth strategy for North America.”

The company is currently working on the Beetle R version, which is likely to make its debut at the Frankfurt Auto Show this September. The hottest version in the line-up, rumored to come as a ront-wheel drive car, is to be powered by the 2.0-liter turbocharged engine that’s found in the Golf GTI and Beetle Turbo, developing some 240 horsepower.
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