Together with a vintage robot and a teddy bear, the three characters are in for a summer road trip that includes skydiving, line dancing, a trip to the beach and a fishing expedition.
Along the way, the characters interact with the locals – including one very angry bear – and take a spin in the updated 2012 Sorento.
Under the "Joyride 2" title, the first spot begins airing today, and will be followed by the second ad in July. The soundtrack for "Joyride 2" features the song "Red Light Love" by Those Darlins, who was recently named a "Band to Watch" by Rolling Stone.
In its second model year, the CUV now offers class-leading horsepower (191hp) and fuel economy with the GDI four-cylinder engine delivering up to 32 miles per gallon on the highway. Also new for the 2012 model year are power-folding mirrors, memory seat/power passenger seat, ventilated driver's seat and heated and wood trim steering wheel.
"The Sorento has been Kia's best-selling vehicle in the U.S. every month since arriving in showrooms in January 2010 thanks in large part to the immense popularity of the original 'Joyride Dream' campaign which exceeded our expectations, significantly raised awareness of the Sorento and the Kia brand as a whole, and continues to bring new and more affluent consumers into our showrooms," said Michael Sprague, vice president of marketing & communications, KMA.
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