2012 Honda Civic Hatchback Commercial: Spark

Honda UK has finally released the commercial for the Civic hatchback they were talking about yesterday, one that promotes the arrival of a brand new vehicle on the market. Available in showrooms across the nation for test drives starting February 1st, the car is set to challenge the Focus and the VW Golf in the European C-segment.
“This film shows the journey of that spark, from the moment of its birth, through the challenges it overcomes, and the different paths it follows, until it finally culminates in the new Honda Civic. The unknown. Where all ideas start. It's not an easy place to go, but keep going. Because you'll always end up somewhere new. Isn't that why we call it 'the great unknown'?” Honda UK says.

The music in the commercial is by SBTRKT (subtract) a musician and producer from London, United Kingdom. Just like Daft Punk, he wears modern interpretations of native ceremonial masks to conceal his identity. The Youtubers say the only reason they watched the commercial was because of him, so he must be good.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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