Photo: Honda
Honda has announced that the Swindon-produced Civic hatch will begin arriving at UK showrooms later this week, and will be available for customer test drives starting February 1st. To celebrate, the manufacturer will launch an advert online and on your TV screens, which follows a spark from the idea that started the conception of the car down to the factory floor and resulting in the brand new Civic, a contender for the C-Segment, both in Britain and across the European market.
Once it goes on sale, it will be available from £16,495 for the entry-level 1.4-litre 100PS i-VTEC SE.
"Our dealers are incredibly excited about taking the launch activity to the next phase and get customers in the car. Everyone here at Honda (UK) is looking forward to receiving customer feedback and we are confident it will be even more successful than its predecessor,” says Martin Moll, Head of Marketing, Honda (UK).
“We have timed the launch of the TV advert to coincide with the first cars arriving in showrooms to really maximise awareness. The advert is a synopsis of the unknown journey the engineers took to continuously improve the Civic and is brought to life in a dramatic reveal of the new model at the end,” Moll adds.
"Our dealers are incredibly excited about taking the launch activity to the next phase and get customers in the car. Everyone here at Honda (UK) is looking forward to receiving customer feedback and we are confident it will be even more successful than its predecessor,” says Martin Moll, Head of Marketing, Honda (UK).
“We have timed the launch of the TV advert to coincide with the first cars arriving in showrooms to really maximise awareness. The advert is a synopsis of the unknown journey the engineers took to continuously improve the Civic and is brought to life in a dramatic reveal of the new model at the end,” Moll adds.
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