2012 BMW 6 Series Has Hidden Alter Egos

Following a partnership with Ensemble and Plum Marks, German automaker BMW has just announced the launch of a new short film series titled “Alter Egos”. The series is created to promote the redesigned BMW 6 Series and reveals the hidden “alter egos” of personalities such as Donna Karan, Ed Norton, Kevin Bacon, Glenn O’Brien, Tory Burch and David Yurman.

“The concept acknowledges that individuals maintain a public persona, in addition to having a private, “off hours” persona where they indulge in their alter ego,” a company statement explains.

“The “Alter Egos” films, like the BMW 6 Series, trace the pursuit of personal passions and the ways in which we express other sides of ourselves,” said Scott Donaton, CEO and President of Ensemble.

The films will be distributed on the Plum Television and Online Network, and will run through October 2011. The film series will also be distributed at the Hampton Film Festival, the Peggy Siegal VIP Film Premiere Series in the Hamptons and the Plum Television and Online Network, which operates in Nantucket, Martha’s Vineyard, the Hamptons, Miami Beach, Aspen, Vail, Telluride and Sun Valley.

The premiere film features Donna Karan, where she shares details of her alter egos as both renowned fashion icon and humanitarian.

“The BMW 6 Series is often recognized for its elegant styling, but behind its striking facade lays incredible power and some of the most advanced technologies in the automotive industry,” said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events, BMW of North America. “The “Alter Egos” film series is an innovative approach that enables us to show viewers the various sides of well known personalities as well as the BMW 6 Series.”