The campaign, which will include the Times Square board, a QR code, text messages and a URL, will feature seven such locations. They will also be found on the A7BoldDesign.com, YouTube and Facebook websites.
Highlights of the all-new A7 include the groundbreaking MMI touchpad, integrated display screen, and the state-of-the-art Head Up Display. The vehicle is powered by an all-aluminum Audi 3.0 liter TFSI V6 engine, 310hp and 325 lb-ft.(440 Nm) of torque.
An estimated 1,264,000 pedestrians per day will pass by Audi's interactive billboard, Audi says. Located at 46th Street and Broadway, the 15,000-square foot LED billboard will bring to life the Audi A7 tagline "A boldly designed car deserves a boldly designed world".
"The all-new Audi A7 takes cues from high art, with dramatic stylings and bold features. A symbol of Audi's craftsmanship, the sedan will join the ranks of icons in design and technology. To celebrate the A7's bold statement, the interactive Times Square billboard will feature New York City locations that represent superior design and artistry," said Scott Keogh, Audi of America Chief Marketing Officer.
autoevolution will be attending the 2011 New York International Auto Show, so stay tuned for some real up close and personal shots of the vehicles, as well as for first-hand details of the motorized contraptions presented at the event.