“We have a window to stay No. 1 in the first quarter. Our model lineup is broad. We have a lot of opportunities to get there,” Willisch said.
Interestingly enough, this contrasts with the those of Willisch’s predecessor, who said that Mercedes will overtake BMW early next year. However, given the fact that the Bavarians currently enjoy about a 4 percent lead, we think that the current offering is enough to fight off the new C-Class Merc until the 3-Series arrives.
Even if the C-Class manages to power ahead, BMW’s top exec in North America isn’t concerned. “We’re not going to ask our customers to buy another brand,” he said yesterday in an interview at BMW’s dealership on 57th Street in Manhattan.
Indeed, BMW’s model cycle should prove to be more important than the sales charts in the long run.