2011 Was a Record Year for Ferrari

2013 Ferrari California 1 photo
Photo: Ferrari
When there aren’t enough enough VW rolling off the line, you make a new plant or add a third shift. But that can’t be said when you’re talking about a Maranello marvel, because that can’t be rushed. But soon Ferrari will have to do something about production, because they are seeing demand skyrocket to unprecedented levels.
Last year, their revenue jumped 17.3% to €2.251 million, while deliveries increased by 9.5 percent to 7,195 Prancing Horses. Ferrari goes on to say that the personalisation catalogue made an extremely significant contribution with 100 per cent of all cars featuring bespoke options.

As Ferrari deals with luxury goods, it’s no surprise that they have a 14.1 percent ROS (Return on Sales). The bottom line showed a 3.2 percent increase in profit to €312.4 million.
We divided this by the numbers of cars they made and came up with roughly €43,000 profit per car. Although the actual road cars they sell aren’t the only source of profit, it’s interesting to think how much money luxury cars can each bring to an automaker.

“We can only be satisfied with these results,” declared Chairman Luca di Montezemolo. “They were achieved against an economic backdrop that remains challenging, particularly in Europe. They are the fruit of heavy investment and a culture of innovation that covers all areas of the business. Our international expansion continues and Ferrari today has a network covering 58 nations. We now have a complete range of models which will be joined in a few days time at the Geneva Show by a new 12-cylinder. A revolutionary new car that delivers extreme performance and unprecedented power output.”
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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