2011 Toyota Prius PLUS Performance Package Now Available in the US

The Prius PLUS Performance Package was first introduced at the 2010 SEMA Show and aimed at providing the hybrid with a sporty looks and improved handling. Now, the North American division of Toyota announced the package has been made available for US customers to order from today, but it is only available in a limited quantities.

The new Prius PLUS Performance Package allows interested buyers to choose from four of the popular Prius colors: Blizzard Pearl, Classic Silver Metallic, Black and Winter Gray Metallic.

The PLUS starts with a seven-piece aerodynamic ground effects kit, which includes front and rear bumper spoilers, sleek side skirts and a uniquely styled rear diffuser. The custom body kit was aerodynamically designed and engineered to reduce the vehicle's coefficient of drag, and is completed by race-inspired 17-inch forged alloy wheels, with a split five-spoke pattern and a liquid metal protective finish.

In addition, the track-tuned lowering springs lower the vehicle 1.1 inches in the front and 1.3 inches in the rear. A tuned rear sway bar is added to help reduce body lean for flatter cornering and maneuverability. The sway bar is constructed of high carbon spring steel, powder coated to prevent corrosion and road damage.

Finishing off the package is custom badging, combined with limited-edition PLUS logo carpet floor mats.

The new Prius PLUS Performance Package represents the first installment of the new PLUS brand of accessories from Toyota.  Available as an add-on option on all Prius models, the PLUS Performance Package adds accessories at a special value price of $3,699 for Prius Two, Three, and Four models and $2,999 for the Prius Five.