2011 Porsche Design Jeans Collection Launched

The team at Porsche Design have recently expanded the lifestyle collection for women and men with exclusive premium jeans for the Autumn/Winter 2011 season. The jeans are made in co-operation with the Hamburg jeans brand Blessed & Cursed and, according to Porsche Design, only the best Japanese denim is used for production.

At the launch of Porsche Design Denim, the luxury brand presented a regular style model where the men's jeans have a straight cut and women's jeans have a moderately narrow cut.

The classic washes "Black Black" and "Blue Stone Washed" are available, as well as the exclusive "Mechanic Blue” model, which have been given a special vintage effect, making each item unique.

The fittings are also unique, as the pocket corners on the Porsche Design Denim look like screws instead of rivets. The Allen screw style of the luxury brand was simulated in the form of a rivet. They strengthen the jeans at the pocket corners and are also placed at the end of the outer thigh seam as a special defining feature.

In addition to that, a metal nameplate is riveted to the coin pocket. The jeans button and the zip puller are made in a high-quality carbon look. The product P numbers typical of the luxury brand decorate the back pockets in the form of 3D embroidery.

The Blessed & Cursed label, founded in 2007, quickly became the favourite of international stars such as Rihanna, Fergie, Bon Jovi and Michael Ballack. The brand designer, Nicola Eibich, is a "denim" specialist with over 20 years of experience.
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