2011 Mitsubishi Outlander Sport in World’s First Online Test Drive

The North American division of Mitsubishi announced today its 2011 Outlander Sport will take part in the Mitsubishi Live Drive, the World's First Online Test Drive of an actual vehicle using interactive remote control. The Mitsubishi Live Drive will take place between November 1 to 10, 2010.

“We have worked hard to devise a truly innovative marketing campaign utilizing cutting edge technologies to recreate a genuine Mitsubishi-experience that engages consumers upfront about the new 2011 Outlander Sport and the Mitsubishi Motors brand,” said Gregory Adams, Vice President of Marketing MMNA.

Using a combination of remote control software and hardware and a unique system interface, participants will be able to take an actual 2011 Outlander Sport for a virtual spin on a closed course from their personal computers.

The team in charge with the project has combined multiple point of view (POV) video cameras onboard the Outlander Sport, advanced electronic receivers and state-of-the-art servo motors to control the vehicle’s dynamics and sync it with precision GPS mapping to allow participants to drive Mitsubishi’s new crossover via interactive remote control.

“We see this project as part of the ever-expanding blur between the virtual world and the physical world,” noted William Gelner, Executive Creative Director at 180 LA. “A prime example of how technology continues to evolve the way we approach even the simplest experiences, like test-driving a car.”

Pricing for the 2011 Mitsubishi Outlander Sport starts at $18,495. Available features include a panoramic sunroof with LED accent lighting, a 710-watt Rockford-Fosgate sound system with 10-in. subwoofer, a 40GB HDD DVD-based navigation system with a large, 7-in. touch-screen, a quick-shifting continuously-variable transmission (CVT) with magnesium-alloy steering column mounted paddle shifters, One-touch Start/Stop (OSS) engine switch, and an electronically-controlled All-Wheel Control (AWC) system, to name just a few.

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