“We have worked hard to devise a truly innovative marketing campaign utilizing cutting edge technologies to recreate a genuine Mitsubishi-experience that engages consumers upfront about the new 2011 Outlander Sport and the Mitsubishi Motors brand,” said Gregory Adams, Vice President of Marketing MMNA.
Using a combination of remote control software and hardware and a unique system interface, participants will be able to take an actual 2011 Outlander Sport for a virtual spin on a closed course from their personal computers.
“We see this project as part of the ever-expanding blur between the virtual world and the physical world,” noted William Gelner, Executive Creative Director at 180 LA. “A prime example of how technology continues to evolve the way we approach even the simplest experiences, like test-driving a car.”
Pricing for the 2011 Mitsubishi Outlander Sport starts at $18,495. Available features include a panoramic sunroof with LED accent lighting, a 710-watt Rockford-Fosgate sound system with 10-in. subwoofer, a 40GB HDD DVD-based navigation system with a large, 7-in. touch-screen, a quick-shifting continuously-variable transmission (CVT) with magnesium-alloy steering column mounted paddle shifters, One-touch Start/Stop (OSS) engine switch, and an electronically-controlled All-Wheel Control (AWC) system, to name just a few.