2011 Life Ball MINI by DSQUARED2 Previewed

This year marks the 30th anniversary of the discovery of the HIV virus in 1981, so the upcoming Life Ball charity event plans to properly mark the occasion. MINI will again be showing its support for the cause with a specially dedicated vehicle in order to generate funds for projects battling AIDS.

Dean and Dan Caten, better known as the designer duo DSQUARED2 yesterday presented the initial sketches of the MINI they have designed exclusively for the 2011 Life Ball event, with the unveiling scheduled for May 21.

Since 2001, a MINI created by world-renowned designers has been a key element of the Life Ball. This year, carmaker MINI is supporting Europe’s biggest AIDS charity event for the 11th time.

The Canadian twins have been dedicated fans of the MINI brand for some time. In April 2010 – freely based on the motto “Time to pack my… MINI Countryman” – they kitted out the latest MINI model with their selection of essential travel accouterments for the perfect get-away.

The brothers have long cherished a desire to design a MINI Cooper S in their very own style. “If we were a car, it would be rugged and robust. Our MINI ‘Red Mudder’ is an accurate reflection of that. With the maple leaf on both doors and the DSQUARED²  logo on the front shield and wheels, this is unmistakably our style,” the designers said.

The 19th Life Ball will be held in Vienna on May 21 and, as ever, will draw in celebrities from around the globe.
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