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2011 Kia Sportage on 12,000 Km Route to Moscow

A team of 13 drivers and support crew left Seoul on August 5, on a journey of 12,000 kilometers to take the 2011 Kia Sportage to the Moscow Auto Show, which takes place between August 25 – September 5. The route takes the vehicles from Seoul, on a ferry to China, north towards Mongolia and the Gobi Desert, before entering Russia for the last leg of the journey.

Kia Motors Russia is hosting the program for a group of travel bloggers and their video crew. Three professional drivers with previous experience on the route will accompany the team and take part in the adventure.

“We chose this route because of the exotic locations from Asia through to Russia,”
said Tak-Uk Im, President of Kia Motors Russia. “The all-new Sportage CUV will hold up to the long challenge providing great comfort for the team, and turn heads along the route for its great design.”

The caravan comprises three 2.0-litre diesel Sportage EX vehicles with added fog lights and roof storage boxes; no other changes have been made. The team allows for two to three hours for filming each day.

Once in Moscow, fans are invited to view photos and video materials created during the journey on display at the Kia stand of the Moscow Auto Show, along with one of the Sportages used during the trip.

“We hope this trip will bring awareness to the quality and durability of Kia products,”
said Andrey Matveev, Head of PR, Kia Motors Russia. “With it launching soon in Russia, we’re confident this will generate a lot of interest from those who are looking at a quality SUV for their next car purchase."
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