“We are honored that the all-new 2011 Optima has earned the IIHS „Top Safety Pick , joining five other Kia products and underlining the brand s dedication to the highest levels of vehicle safety and quality,” said Michael Sprague, vice president, marketing & communications, Kia Motors America (KMA).
The Optima is the latest model in Kia's lineup that receives the maximum rating from the IIHS, after the 2010 Soul, the 2010 Forte, the 2011 Sorento and the 2011 Sportage CUV and the Sedona minivan.
In terms of safety, the car is offered with six airbags (dual advanced front and front-seat mounted side as well as full-length side curtain), front active headrests, side-impact door beams, height-adjustable front seatbelts with pre-tensioners, three-point seatbelts for all seating positions, Lower Anchors and Tethers for Children (LATCH) and a Tire Pressure Monitoring System (TPMS). Four-wheel antilock brakes (ABS), ESC, a Traction Control System (TCS), a Brake Assist System (BAS) and Hill Assist Control (HAC).
“Kia's design-led transformation has been delivering stylish new vehicles that combine outstanding performance and innovative technologies and convenience features with a long list of standard safety equipment, and the highly anticipated Optima will further increase consumer awareness and consideration of Kia and attract new customers to the brand.”
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