2011 Jeep Compass Bloodline Campaign Launched

The Jeep brand had just announced the launch of a new campaign that focuses on the 2011 Jeep Compass model, emphasizing the feeling of confidence, independence and freedom. Dubbed “Bloodline”, the new advertising campaign showcases the Jeep Compass as it deals with both urban and off-road adventures.

The campaign also features the bloodlines of father-daughter athletes, Muhammad and Laila Ali and father-son actors, James and Scott Caan.

The 2011 Jeep Compass is available in three configurations: Compass Sport, Latitude and Limited. All are available with front-wheel drive, the Freedom Drive I full-time, active 4x4 system or the Freedom Drive II Off-Road Package full-time, active 4x4 system with low-range capability.

There is also a Jeep Freedom Drive II Off-Road package available, coming with a second-generation continuously variable transaxle with low-range gear that engages when the off-road mode is activated, 17-inch all-terrain tires and aluminum wheels, a one-inch raised ride height, a full-size spare tire, skid plates and tow hooks.

Also, costumers are able to choose from the following exterior colors: Blackberry Pearl Coat, Bright Silver Metallic Clear Coat, Bright White Clear Coat, Brilliant Black Crystal Clear Coat, Deep Cherry Red Crystal Clear Coat and Mineral Gray Pearl Coat.

"The new 2011 Jeep Compass boasts stunning new styling, with cues coming directly from the brand's premium icon – the Jeep Grand Cherokee," said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. "Because Compass and Grand Cherokee share this premium design – while offering legendary Jeep capability – our new 'Bloodline' campaign makes perfect sense, and allows us to demonstrate that Compass is a progressive, fun-to-drive vehicle targeted to consumers that share the passion of the Jeep brand."