2011 Honda CR-Z Targeting the Tuning Market

Japanese manufacturer Honda apparently has clear plans for the new CR-Z sports hybrid coupe, which has already registered 7,000 orders on the local market. The future development plan targets, according to John Mendel, executive vice president for automobile sales at American Honda Motor, the car tuning companies.

Mendel, who is 55 years old, was quoted by Autonews saying that research shows the CR-Z clicking with "young people and guys my age, because it's reminiscent of the CR-X, which was the ultimate tuner vehicle."

The Honda executive added that young buyers like the CR-Z’s sportiness more than the practical aspects of it being a hybrid. “We thought maybe the hybrid would turn the tuners off,” he said. “Basically, they just say, ‘It’s 20 extra horsepower — what the hell.”

To attract both older and younger buyers, Honda will use social media and sponsoring concert tours of musical acts with a multigenerational appeal.

The car is powered by a petrol 1.5 liter i-VTEC engine working together with Honda’s Integrated Motor Assist electric system. The system delivers a combined output of 122 HP and 128 lb-ft (174 Nm) of torque. Honda offers a six speed manual gearbox or an optional continuously variable transmission (CVT).

Eco features include the rear suspension uses a low-cost H-shaped torsion beam instead of a multi-link layout.

Fuel-economy is estimated at 31/37 mpg (city/highway) for the manual model and 36/38 mpg for the CVT model. Sales of the CR-Z are scheduled to begin in the second half of 2010.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories