Guillermo's plans include starting up a dance troupe and shutting down Hollywood Boulevard to show off his moves in a Cinco de Mayo celebration.
"We are excited to once again team up with the 'Jimmy Kimmel Live!' show for Fiesta," Connie Fontaine, Ford brand content and alliances manager, said in a release. "The show was instrumental in helping us reveal the Ford Fiesta last December and now they are throwing a huge party for the Fiesta on Cinco de Mayo."
The American manufacturer is heavily promoting its all-new small car, which goes on sale this summer, featuring a comprehensive color palette and available graphics. Already nearly 1,500 consumers have placed orders for the Ford Fiesta and more than 125,000 are reportedly showing an interest in it.
Ford has also kicked off the second Fiesta Movement campaign in March, with the 20 teams of two agents heading to their second mission. The first, "Fiesta Marks the Spot," completed successfully, registering nearly 110,000 YouTube views, more than 32,000 Flickr views and more than 2.8 million Twitter impressions.
As said, the agents will now proceed to the second mission, "We Are the Dreamers of Dreams," which will have them finding a local musician, band or comedian, and helping raise that entertainer's profile in their communities.