2011 Custom Chrome Show to Be Open to General Public

Major changes have been brought to next year’s Custom Chrome Dealer Show, as the event will headquartered at the Santa Clara Convention Center and will be open to the general public, which is a first in the United States for a distributor. The event will take place on March 19 and 20, with only the last day to be opened for visitors.

“The response and attendance was so overwhelmingly positive that we completely stuffed last year's location in terms of vending space, hotel rooms and overall facilities. For next year, we had to look for a location that could handle not only vendor booths and meeting rooms but also provide even higher levels of service that our dealers, vendors and visitors demand,” CCI President and CEO Holger Mohr said in a statement.

New for the 2011 Dealer Show will also be the finals of the Chrome International Bike Show Series - North American Championship Bike Show. The Championship will be open to all custom bike builders and customizers from the United States, Canada and South America and will provide an exciting finale to weekend’s activities.

In addition, Custom Chrome also announces that the dates of the Custom Chrome Europe 2011 Dealer Show will be March 26 and 27, with Sunday being open to the general public as in past years.

“The one on one’s with tons of vendors, to learn more and get a thorough education about products, hands-on and in-depth, that’s what I enjoy most about the Custom Chrome Dealer Show," says nine year CCI Dealer Sparky at Lifestyle Cycles in Orange County, CA. “I get the opportunity to sit down with my Sales Rep and go over sales and future plans, that what makes my future business profitable.”