2011 Chevrolet Cruze Fit and Finish Song

Who says that auto development engineers aren't creative? As far as we're concerned, the 2011 Chevy Cruze engineers deserve an A+ for their music making skills, especially if we're taking into account their source of inspiration. No fancy instruments, no computer application, no Fruity Loops. Just the Cruze.

The video (a must see as far as we're concerned) published just after the jump shows the Cruze singing. With all its parts. In fact, it's the fit and finish of the Cruze that plays the vocalist role, while the engineers are just playing the instruments.

So, to better describe what this is all about, we must mention that the following video is actually an audio test footage that was captured by the Cruze engineers in a so-called soundproof anechoic chamber (some sort of soundproof room that helps the development guys eliminate the annoying noises spotted on a car). So, some Chevrolet guy had the brilliant idea to use some of the sounds the Cruze made while testing and make a song. The result is here.

Sure, this can be easily considered an advertising video. And it surely is one, but the idea behind it deserves to be praised. We're not saying that the Cruze is "solid" or not, and you'll find out for yourselves in September when the car will debut in the US, but the video is worth watching.

US customers will meet the Cruze in September, the month when the car will be launched States side. The Cruze will be offered from $16,995 for the LS model (10 airbags, StabiliTrak electronic stability control with rollover sensing, traction control and anti-lock brakes) and from $18,895 for the Eco.

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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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