2011 AMA Yamaha Super Tenere Riding Series Announced

The American Motorcyclist Association (AMA) announced a new adventure touring riding series to coincide with the arrival of the Yamaha Super Tenere (but which is not exclusive). This means the series is open to riders of all brands, and includes riding on asphalt, gravel and two-track routes mapped by local experts.

Yamaha is in fact a sponsor for the 2011 Adventure Riding Series, replacing BMW, who sponsored the series in 2010.

The 1,199cc rally-inspired motorcycle is designed to cover long miles over varied terrain in comfort and style. In fact, thanks to Yamaha, one lucky participant in the 2011 AMA Yamaha Super Tenere Adventure Series will win a brand new 2012 Super Tenere.

“Adventure-touring continues to grow in terms of popularity, and we’re really excited that Yamaha has chosen to partner with the country’s premier adventure-touring series to show off the company’s new Super Tenere motorcycle, and demonstrate support for the segment and its enthusiastic riders,” said AMA President and CEO Rob Dingman.

“The AMA Yamaha Super Tenere Adventure Ride Series will expose the Super Tenere to serious adventure-touring riders around the country,” said David Docktor, Yamaha’s motorcycle marketing manager. “We plan to have a Super Tenere on each ride, so participants can see first-hand how capable and fun to ride this new machine really is.”

Yamaha’s support of the series will include the Super Tenere grand prize giveaway bike, prizes from the Yamaha Genuine Accessories and Apparel lines and promotion of the series through local dealers. Finally, Yamaha will also be offering special promotions specifically to owners of its all new Super Tenere.