The purpose of such a gathering is to celebrate women who have grabbed life by the handlebars and to encourage other women to do so as well. The event is open to riders of all brands and categories of motorcycles and to non-riders alike, so ladies can also bring their significant other along with them.
"We are very excited to build upon the successful Women Riders Month events we hosted this past year in New York City and Milwaukee," said Leslie Prevish, women's outreach manager, Harley-Davidson Motor Company, in a statement for the press. "Of course, we're especially thrilled about the opportunity to welcome female riders from across the country to our hometown."
During the two day event, the Motor Company has planned a series of activities for women including demo rides at the Harley-Davidson Museum, new product displays and an opportunity to meet and speak with Karen Davidson, great granddaughter of one of the Motor Company founders.
On Saturday, an independent ride featuring several stops throughout the city of Milwaukee and surrounding areas will give riders a tour of Wisconsin. According to a company statement, an organized ride later that day will land at an evening block party featuring live entertainment.