2010 Was a Record Sales Year for Chevrolet in Europe

The automaker sold a record amount of cars last year on the old continent, 477,194 units according to the preliminary registration figures. This represents a 12 percent increase over 2009 and a all-time high of 2.5 percent European market share. What’s more, in the last quarter the market share rose to 2.7 percent or 3.0 percent during December.

The carmaker improved its share in a total of 21 countries in Europe and set new records in eleven European markets in 2010, four of them in Western Europe (Austria, Denmark, Portugal, Spain) and seven in Central and Eastern Europe (Bosnia, Bulgaria, Croatia, Romania, Slovenia, Turkey, Uzbekistan).

“Our strong results set the scene perfectly for 2011, our centenary year. With seven new entries coming this year, we have a fantastic opportunity to take Chevrolet to the next level in Europe,” stated Wayne Brannon, President and Managing Director of Chevrolet Europe.

This year, European customers will be able to buy the new Orlando van, the next-generation Captiva SUV, the all-new Aveo (sedan and five-door hatch) and the five-door hatchback version of the Cruze. The Corvette Grand Sport and the long-awaited Camaro convertible will also join the mix soon, with the award-winning extended-range Volt electric car hitting European showrooms at the end of the year.

“Until now, our model range has covered less than 30 percent of the market in Europe. With our seven ‘Centenary cars’ and several new diesel and petrol engines, we will be competing in more than half of the market segments,” said Brannon.