2010, The Auto Industry Rebound (Page 2)

Ford Figo launched in IndiaFiat 500 lands in the US2011 Jeep Grand CherokeeToyota RAV4 ElectricFord Transit Connect Electric
Ford continued the good work it has been doing for the past few years, managing once again to keep its hands clean, its bank accounts free of loans and its product line-up at the top of the consumers' preferences.

The biggest achievement of the manufacturer comes from India, where the launch of the Figo has opened the doors for Ford's success in new, emerging markets. The implementation, on a greater scale, of the EcoBoost line of engines previews the manner in which Ford plans to tackle the future fuel and emission standards.

Electric vehicles are a part of Ford's future too, but the manufacturer will wait some more before releasing its first full EV for the masses. For now, the Transit Connect electric has been developed for fleet operators mainly.


Chrysler, the other American manufacturer to have gone bankrupt in 2009 kept a low profile last year. It continued to research the good and bad implications of its alliance with the Italians from Fiat. Aside for a few important, but far from major launches of models, the manufacturer failed to make the headlines for its strategy in 2010.

Chrysler is planning for the future, so it’s likely it will become one of the most active manufacturers on the market in the years to come.


Toyota was at the center of media attention not for new models, but by the quality problems it experienced. Starting the beginning of 2010 and continuing all the way to the very end, Toyota recalled 7 million of its newer and older cars in the US (out of a total of 20 million), most of them for potentially life threatening issues.

From the models' standpoint, Toyota had its fair share of launches, but nothing big. It too prepares for the future, having partnered with Tesla for the revival of the former New United Motors Manufacturing Inc. plant and the launch of a jointly developed RAV4 electric vehicle.

Despite its problems though, Toyota managed to retain the top spot in the list of the world's most important manufacturers, having experienced a great deal of success in its most important markets.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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